Présentation. These methods include: Each module tutor will provide opportunities for practice assessment feedback and online one-to-one tutorials. Advice will be provided in relation to development, further areas for research and guidance on how to enhance your subject knowledge. Communication in the digital age focuses on the analysis of integrated marketing communications and associated consumer behaviour. MSc in approved by the Conférence des Grandes Ecoles. Taking advantage of the benefits of sharing and disseminating experience in a group. The philosophy of the programme is that by bringing together relevant academic theory and practical experience, you can enhance your understanding of these elements and develop yourself as an individual and as a leader. This module will challenge you to consider a range of digital theories and engage with relevant digital marketing techniques. We bring together relevant academic theory and research with practical activities. Quantitative skills are beneficial but not essential; a willingness to engage with quantitative materials is required. Le MS Marketing et Data Analytics se situe justement à la croisée du marketing, de la technologie et des approches prédictives dans l’optique d’atteindre une meilleure performance marketing. Develop your competencies in digital marketing and data analytics, and become the new generation of marketing technologists. Investigate the impact of digital marketing and data analytics within organisations. International qualifications We accept a range of international equivalent qualifications. Digital Marketing & Data Analytics Le meilleur d’une école de commerce et d’une école du digital pour former les marketeurs de demain Notre ambition est de former les marketeurs de demain, ceux qui disposeront à la fois de compétences fortes dans l'élaboration de stratégies digitales, mais aussi de solides bases de développement. Digital Marketing & Data Analytics Double diplôme EMLV (bac+5 visé) et IIM (titre RNCP niveau I). "Let it be any kind of question, big or small, from the kind of people you might meet to the career options, I ‘ll be happy to give out everything in my ability ! This module provides an understanding of digital marketing communication techniques, channels and strategy. The analytics available in digital marketing gives insight into customers, competitors and market behaviour. You'll gain insights needed for a career in a digital-first marketing industry. Find the right course ... You will be confident in proposing and evaluating solutions to business problems by using data analytics skills, and be able to effectively communicate complex business information to both professional and non-specialist audiences. You will also investigate ways to support organisational development by innovating new ways of working. If your first language is not English, you need to take an IELTS test or an equivalent qualification accepted by the University. Resources for learning explicitly include the knowledge, experience and skills of all participants. By studying with us, you'll: We've designed this course in partnership with leading digital marketing experts at Mediaworks. But rather they are specialists who try to answer the two main questions – why X happened and what to do to achieve Y. The part-time Executive Master program Digital Marketing & Analytics MSc in Mobile Learning format (Blended Learning) focuses on comprehensive technical, strategic and legal know-how in the field of strategy development and online marketing. Develop both digital marketing and data analytics knowledge and skills. En 13 mois, il vous permet de devenir expert en stratégie digitale et marketing avec une expérience professionnelle associée. The specialization in Digital Marketing and Data Science provides participants with the strategic and analytical skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions. Balance your studies with existing commitments with our online distance learning course. Your capstone project can take the form of either an academic dissertation or an applied business consultancy project. Develop a critical awareness of the key concepts of digital marketing, data analytics and organisational strategy. 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For students holding a Bachelor’s degree in any field. This includes: Our assessment methods mirror organisational based activities. Postgraduate Certificate (60 credits) Markets and Marketing in … The program is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing. Communicating in the Digital Age (30 credits). Taught in English. in Digital Marketing & Analytics is a Level 9 award on the National Framework of Qualifications, and is awarded by Technological University Dublin, a member of the European University Association. This means international recognition of your Masters. You will explore online interactions and develop your confidence in the language of data analytics. The MSc Marketing and Data Analytics postgraduate degree at Nottingham Business School, Nottingham Trent University is designed to meet industry's growing need for marketing professionals with data analytics proficiency. The aim of this programme is to develop your critical understanding and self-awareness of digital marketing and data analytics. We have designed this project to build on your learning throughout the programme. These can be accessed through our Admissions webpages. To study for a Postgraduate degree with us, you will need to pay tuition fees for your course. For students holding a Bachelor’s degree in any field, 18 months including a 4 to 6-month internship (120 ECTS). You will explore the impact of disruptive technologies which are challenging traditional business methods and practices. The courses provide the strategic skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions. Digital Change, Innovation and Disruption (30 credits). MSc Digital Marketing and Analytics (180 credits) All modules are at postgraduate level (level 7 in the UK’s national scheme). The Digital Marketing and Analytics MSc provides you with the latest tools to analyse and interpret data, forecast future trends, automate and streamline decisions, and optimise courses of action. You’ll examine how digital technology can alter consumer behaviour. MSc Award: The MSc. This course is studied via distance learning. The programme is made up of the seven core modules listed in the table below. This means you can study flexibly and fit your work around existing commitments. This ensures you have a deep understanding of digital marketing activities within organisations. full time. Le MSc in Data Analytics & Digital Business ouvre de nombreuses perspectives professionnelles dans les domaines du digital (digital brand manager, social media manager…), du conseil (en lien avec la transformation digitale), du business development (e-commerce manager…), du marketing, du big data (data scientist, chief data officer…) ou de l’entrepreneuriat. full time, International 2020-21 The program is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing. This brings the perfect blend of theory and practice together. £9000 L’Executive MSc Strategic and digital marketing est ouvert aux étudiants de la formation initiale titulaires d’un BAC+3 ou niveau équivalent avec une première expérience probante dans le domaine visé. Many companies are already collaborating with emlyon business school and recruiting students such as Amazon, IBM, Google, TF1, Facebook or Microsoft…. In the MSc Marketing - Marketing Analytics and Data Science (MADS) profile, you will be educated and trained thoroughly on methods that allow you to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The course also refines your skills in using data analytics, equipping you to develop and use appropriate digital marketing strategies to reach consumers, clients and partners. UK and EU 2020-21 The Digital Marketing and Data Analytics MSc is designed to provide you with the tools and insights needed for a successful career in today’s data-driven and digitally focused marketing industry. This handbook provides you with information about the structure of your programme. Recruiters are facing a real challenge to find young talents with a “dual competency”, capable of bringing a real additional value to industries facing a deep digital transformation. Online, UK and EU 2020-21 full time, International 2020-21 Online video lectures delivered by Mediaworks. Data analytics in marketing interests and fascinates almost all marketers and even people who don’t have anything to do with this field. The Master of Science in Marketing Strategy & Data Analytics (MSDA) is designed for results-oriented marketers with a strong business sense. The focus of this module is to develop a critical understanding of leadership, innovation and change in a digital context. You'll also have the opportunity to attend residential events held throughout the year. This programme is designed and delivered in partnership with Mediaworks, who are recognised as one of the leading independent Digital Marketing agencies in the UK. The programme delivery is based on principles of practiconer learning. Marketing data analysts aren’t magicians who turn numbers into cash. Explore online visitor and buyer behaviour. Course location full time. We will encourage you to use your experiences to inform discussion, critical thinking and reflection. Le MSc in Digital Marketing & Data Science est aussi axé sur l'analyse de données qui inclue le business, le codage, l'accès aux bases de données, la data science et l'apprentissage automatique avec Python. Delivered in Paris & Shanghai with a learning trip to San Francisco. You will also be encouraged to consider and apply metrics and data analytics. This includes leading academics from York Business School and Digital Marketing experts from Mediaworks. Our terms and conditions, policies and procedures contain important information about studying at York St John University. £9000 Question how to best use these to attract new customers, build loyalty and provide superior service. Our Digital Marketing and Data Analytics MSc is a unique programme. This could involve changes to infrastructure, processes and people. You gain an insight into key tools and techniques such as statistical analysis, data mining, forecasting and regression, optimisation, simulation and spreadsheet modelling. Digital Innovation and Analytics MSc . Students focus on technical expertise, broad business knowledge, and management skills required by the modern business environment. Access a unique blend of expertise across subject areas. All modules are delivered utilising a range of online teaching, learning and assessment strategies. We also consider applications for entry with advanced standing. Welcome to the MSc Data Analytics and Marketing programme. This will help you to understand the impact these areas can have on digital marketing. These can be applied directly to a digital marketing setting. Delivery of this course is online only. We are already working closely with emlyon business school’s teams to develop projects with the students. This module will teach you how to understand the opportunities this presents. 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